What does Google think of your keywords?

If you're writing content, especially if you have been tempted by the AI demons, it's easy to use lots of language that sounds impressive, but doesn't really match what people are looking for.

There are lots of SEO "experts" out there, but Nikki Pilkington is one of the few that I can actually read - another great post of hers - https://nikki-pilkington.com/the-seo-search-intent-problem-hiding-in-your-website-copy/