If you're writing content, especially if you have been tempted by the AI demons, it's easy to use lots of language that sounds impressive, but doesn't really match what people are looking for.

There are lots of SEO "experts" out there, but Nikki Pilkington is one of the few that I can actually read - another great post of hers - https://nikki-pilkington.com/the-seo-search-intent-problem-hiding-in-your-website-copy/

There's no doubt a huge part of online training and online promotion, whether that be social media or landing pages, now focuses on video.

Which can be really tough for some people to get their heads round - me especially, I have a face for radio and a voice for print.

So I really enjoyed Liu Batchelor 's free workshop this morning - "Is Video Right for You?" - and the key to getting over it is understanding that video is inherently unnatural. If you feel uncomfortable, you're normal!

A half hour very well spent - https://lvbcreative.com/freeworkshop/